"This investment in Data4Deals reinforces BPF’s commitment to supporting innovation and digitalisation, while empowering a Portuguese company with high potential to scale differentiated technological solutions, driving its growth and impact in the financial sector and international markets."
Teresa Fiúza, CIO of the Portuguese Development Bank
The Portuguese Development Bank (BPF), through the
Deal-by-Deal Co-investment Programme of the Resilience Capitalisation Fund (FdCR), under the Recovery and Resilience Plan (RRP),
invested €583,333.33 in the company Data4Deals, a Portuguese technology company specialising in loyalty marketing and cashback solutions for the financial sector.
This operation, co-invested with
Iberis Capital, totals €833,333.33, aligning with the co-investment strategy with specialised private partners, enabling an increased capacity to support innovative companies with high growth and internationalisation potential.
About Data4Deals
Data4Deals develops advanced loyalty marketing and cashback solutions through its plug-and-play SaaS platform, enabling banks to integrate personalised offers and rewards programmes directly into their digital channels, based on transactional data analysis and recommendation algorithms.
The business model follows a B2B2C logic, connecting financial institutions, consumers and retailers, and generating revenue through commissions associated with transactions and campaigns carried out on the platform. This model presents strong scalability potential, with significant opportunities for expansion both in the domestic and international markets.
